heartland church identity > logo

heartland community church identity

heartland’s mission is to “build a church for the unchurched” by making the claims of Christ accessible and relevant to contemporary society. after interviews with key leaders on the church’s “personality”, distillation revealed a few key attributes – laid back, comfortable, community-minded, and God-centered. the imperfect circle, combined with three type families became extendable brand elements used to create a whole family of logos for various ministries.