the new programme will be a global communications design collective agitating for positive social and political change through engaging the public sphere and fostering community interaction, progressive thought and action, and collaborative creation.
the new programme will become a recognized model for communications design, offering a new perspective on design through:
- a clear ethical framework;
- empowering marginalized voices;
- rethinking relationships;
- creating new processes rooted in relationships and message;
all of which facilitate the emergence of innovative, memorable, and effective form.
VALUES
unconditional love for God
i believe in the existence of God. He created me and loves me in spite of myself, beyond my understanding. the least i can do is be in relationship with him, loving him back and transferring honor and glory to him, to the best of my abilities.
unconditional love for others
as a reflection of God’s love for me, and to the best of my ability, i will:
- care for and serve all those with whom i come in contact, regardless of their treatment of me.
- respect and treat everyone as equals because i believe God values us all equally.
- acknowledge other’s rights and freedoms until they infringe upon another’s rights and freedoms, in which case i will seek to resolve the conflict peacefully.
community involvement
civic and cultural campaigns that intended audiences find persuasive, educational, and positively entertaining enrich the community.
bottom-up
communications initiatives and actions should come from the people who will be most effected by, and engaged in, the discussion and action, not put upon them from those in authoritarian positions.
collaborative creation
involving others in the process (client, audience, and others) is a more difficult, but also more rewarding process. it generates collective thought, discussion, and action around the subject, while building relationships among participants.
positive and thoughtful engagement rather than aggressive confrontation
strategies that seek to shock viewers into agreement seldom produce the intended results, unless the viewer is totally ready to receive with an open mind the ideas presented. shock imagery often reinforces previously held beliefs.
values-based design
the subjects taken on, people served, processes and forms created embody my values rather than simply serving aesthetic or commercial concerns.
